
Creating a brand for my father.
Matt Kredich is a swim coach who loves knowledge, meditation, and making pasta from scratch.
Matt hosts a 3-day-long clinic for swimming and sports performance minds around the world called the Matt Kredich School of Thought.
This clinic is attached to Tennessee Athletics.

Matt loves knowledge and meditation.
Enso is a sacred symbol in Zen Buddhism meaning circle, or sometimes, circle of togetherness.
It is traditionally drawn using only one brushstroke as a meditative practice in letting go of the mind and allowing the body to create, as the singular brushstroke allows for no modifications.
Let’s go with the sun. It symbolizes wisdom, brightness, and togetherness.
It’s a circle, of course, too. Nice.
The problem is that this is literally the Headspace logo.
We’ll make the sun rise.
Now it’s a swim cap, too!
Let’s go with the sun. It symbolizes wisdom, brightness, and togetherness.
It’s a circle, of course, too. Nice.
The problem is that this is literally the Headspace logo.